December 2009
15 posts
8 tags
Why the current recession could be a good thing
I was eating a cheeseburger at Whataburger the other night with my girl, feeling kind of depressed that I don’t have a job right now, and it suddenly hit me. This recession could be a big opportunity for marketers and for business in general. Let me explain.
If you’re one of the many people like myself that have been laid off this is an opportunity for you. Like my man Nietzsche said...
6 tags
What is marketing?
It seems like an easy question on the surface, but if you ask ten of your fellow marketers, you’ll likely get ten different responses. How can you be good at something, anything for that matter, if you don’t even know what it is? I’ve done my best to define marketing, but first lets start with a little research…
According to my overpriced college marketing textbook,...
9 tags
Stay ahead of the curve, Book discussion: "Crush...
Nothing stays the same, everything changes. Everything I’ve been talking about, and will talk about in the future can and will change with time. The information in “Crush It!” is not absolute, it can change tomorrow or even later today. It’s up to you to stay ahead of the curve, and you need to always be willing to adapt, especially when something isn’t working. As a...
19 tags
How to monetize your personal brand, Book...
You’ve created excellent content, successfully marketed your website, and created an involved and rewarding community, now it’s time to monetize. In his eleventh chapter, “Start monetizing”, Vaynerchuk details some of the ways in which you can begin making some money out of all of your hard work. Here we go…
Advertising
Advertisers are always looking for ways to...
13 tags
Putting it all together, Book discussion: "Crush...
We’ve discussed many concepts and strategies for building your personal brand online. In his tenth chapter, “Make the world listen”, Vaynerchuk reviews how to put together all the tools and ideas mentioned previously to use. Here we go…
Buy your domain name, preferably firstnamelastname.com When you sign up for Twitter, Facebook, etc, use this domain name (ex:...
10 tags
The best marketing strategy ever, Book discussion:...
There are many profound statements in Gary Vaynerchuk’s book “Crush It!”, but one in particular had me jumping up and down like a maniac (okay, maybe I should lay off the Jack Daniel’s when I’m reading… nah). In his 9th chapter, “The Best Marketing Strategy Ever”, Vaynerchuk breaks it down for us in the most simple and direct way I’ve ever seen...
16 tags
Some of the worst prepared statements of all time
As I said before, we live in a time where people are more media savvy than ever before, and no one is fooled by your phony prepared marketing statements. It seems that every day we hear yet another lame prepared PR statement from some knucklehead or another. I know these people are merely trying to do some damage control / avoid a lawsuit, but I personally can’t stand having my intelligence...
10 tags
Creating a community, Book discussion: "Crush It!"...
We’ve talked about why you should build your brand, about creating content, and some of the different platforms you can use to promote your brand. However, the majority of your effort online will be about building a community around your brand. Creating content may seem difficult if you’ve never done it before, but if you’ve picked your topic successfully, it’s the easiest...
16 tags
Choosing your platform, Book discussion: "Crush...
There are basically three different formats that you can choose from to produce content on the web, video, audio, or written word (or a combination of these). In chapter 6, Choose Your Platform, Vaynerchuk discusses some of the more popular online platforms…
Wordpress and Tumblr:
All other platforms you use should lead here to your blog. It should be your headquarters. Wordpress is an...
9 tags
Creating content, Book Outline: "Crush It!" part 5
We’ve already discussed why you should be building your personal brand (online and off), but how do you go about doing it? How do you create excellent and compelling content? Here’s a hint, it really helps if you are passionate about what you’re talking about. I enjoy many different things, film, comics, video games, music, etc, but I love marketing. It’s what I’m...
5 tags
Things that activate my B.S. detector Part 1
A finely tuned bs detector is a must in today’s marketplace. It’s that thing in the back of your mind that lets you know that the person sitting across from you is totally full of it. We’ve all been there before, and some of us are better at detecting bs than others. It comes with experience. Unfortunately this means that you’ve probably been burned by these con artists...
9 tags
When you should quit your job, Book discussion:...
Many people will tell you that marketing and branding online is the way of the future. I disagree with this; it is the way of the present, and those companies and individuals that don’t catch up now will be eating dust for years to come. We are entering a new year, and it’s a good time to think about the future. In his fourth chapter, “A whole new world”, Vaynerchuk...
7 tags
Build your personal brand, Book discussion: "Crush...
Sure you can make money on the internet, but it’s infinitely more important to build your brand. If you have a strong brand that people can believe in, then the money will come eventually. When you are first starting out, you should focus on building excellent content, and most importantly on delivering that content in a way that embraces your personality. In his third chapter, “Build...
7 tags
Find your passion, Book discussion: "Crush It!"...
Too many people ignore their personal passions in order to conform to things that society or other people think they should do. In his 2nd chapter, “Success is in your DNA” Vaynerchuk discusses his personal background, his early business exploits selling baseball cards, working in his father’s liquor store, and eventually using the internet to promote the store and his person...
7 tags
The secret to success, Book discussion: "Crush...
As a professional I always strive to be the best at what I do, which is why I am a big fan of sharpening my marketing tools. A big part of this is reading the latest business books and trying to learn as much as I can; only a fool thinks he/she knows everything. I recently read “Crush It! Cash In On Your Passion” by Gary Vaynerchuk, and have learned some very useful techniques for...