Yesterday I mentioned that a picture is worth a thousand words. Check out this link for an example of this. Video game developer Naughty Dog (known for creating the amazing Uncharted games, the Jak & Daxter series, and the Crash Bandicoot series) is apparently quietly sponosring kennels for animal shelters in California.

They didn’t make a big deal about it. They didn’t alert the media and say “hey look at what we just did! Aren’t we a great company.” No, they just went out and did it. And guess what? I read about it online, just like you are now. In a world where everyone has a camera, it was bound to be publicized in some way. Even if it wasn’t, who cares? At least they still helped some homeless dogs out.

The moral of the story is not to do good things and then sing your own praises; instead, do the right thing because it’s the right thing to do, then let your community spread the good word for you. Then sit back and reap the rewards.