I’ve been saying it for years, and will probably say it again… People vote with thier wallets. Check out this link for an example. Remember my post “marketing is a game, and money is how we keep score.” That is exactly why descisions are made in business. If it makes money, doesn’t damage your brand, and isn’t illegal, then the answer is yes. It’s not complicated.

Let’s face it, people like to complain (myself included). Let’s take my favorite punching bag, video game Modern Warfare 2. Click on the title to go to a message board where you’ll probably see about 80% of the posts are complaints of some sort (10% bragging, 5% nonsense, 5% legitimate posts or quesitons). And yet, the game sold millions. They are even releasing some new downloadable content soon (or maybe they already did), and again it will make the publisher, Activision, alot of money. But everyone seems to hate the game.

So let me ask you, does this mean that Activision will stop releasing Call of Duty games? Does it mean that they will completely change the next installment? Of course not. If it ain’t broke, why fix it. And raking in a billion dollars in sales means that it aint broke (in business terms). While you need to focus on areas of improvement, and you definitely need to create a good product, don’t focus too much on the haters. Likewise, you shouldn’t only focus on money either, but that’s another story.