So I was at a baseball game with my dad last week, watching the Texas Rangers against the Chicago White Sox (Texas blew the sweep). Since we got to the game early, I started flipping through the program and found something interesting. One of the articles promoted the blog of the team mascot, The Captain (a big furry horse). Wow, what a great idea! I wonder why more companies don’t have their mascots post using social media to promote themselves and the company brand. It seems like a no brainier. You create a mascot that embodies the brand, so why not use the mascot as an online personality to promote the ideals that your business stands for.

When I got home I took  a look at The Captain’s blog. It wasn’t fantastic. The updates seem to be sporadic, but I did like that he stays in character the whole time. It seems that kids like to email him and ask him questions (some of these questions and answers are printed in the program), which is a fantastic way for a brand to interact with their community. I can’t help but think, though, that they could be doing a better job of using online media to promote The Captain as a genuine personality. It may not translate into a huge increase in ticket sales, but it’s free, and can help shape the Texas Ranger’s brand name.

What do you think? Have you seen any creative uses for mascots lately?