Too many of us marketers are complacent to simply consume what is produced for us. We look at industry trends, and follow the ones that are successful. However, very few marketers actually create. In a creative field like marketing, I’m surprised at this “follow the leader” mentality that has emerged lately.

I don’t mean to insult the accountants and financial wizards of the world (they do a great job of maximizing profit, and organizing finances), but what in the world are they doing making marketing decisions. Marketers of the world need to step up and do what they do. Stop letting non-marketers make decisions for you.

The best way to break away is to create something. Anything. Either a process, a tactic, or simply new content. Sure, it’s important to look at successful industry trends, but why settle for that? Instead of looking at the leaders, become that leader, and have your competition look at you for ideas. Blaze that trail. Be creative. Be a marketer.